Mobile Websites are on the Way
The rise of Mobile Ready Websites could well represent the biggest shift in Internet Marketing in recent years, if not over the life of the Web.
The stats are stunning with nearly 3x as many people searching via their mobile phones and mobile devices compared to “traditional” PC/Mac/Laptop users. And the gap is predicted to widen further as the take up of mobile devices outstrips increases in “traditional” users.
But there is a divide opening up in the web community.
One school of thought promotes the concept of a single website software development that works across all the possible end user platforms, PC/Laptop/Notebook/Tablet/Smart Phone
A second school of thought prefers to accept that there are physical constraints that make this either impractical or potentially more expensive than it has to be. This school is relaxed at the prospect of two separate platforms with a simpler more generic platform to cater for the rapid expansion of mobile devices with their physically smaller screens.
Our Clients Want What is Working NOW
Our clients are already asking the questions:
“How can we provide Mobile Ready Landing Pages or Websites for our potential visitors?”
“Not next year, but asap, because that’s where they (our potential customers) are looking for us, so can we do this NOW?”
So we have joined the second school of thought because that technology is already available and at a cost that makes it affordable to our clients, even in these tough times.
This is VERY new technology. After testing through the autumn, we took a key decision on the choice of software we would use and took up the license. We have since tested and tested the software on various Blog/Mobile combinations and we are now putting the final touches to our first client Mobile Ready Website Site. By all means check it out and tell us what you think. You can find it here:
We have a few more in the pipeline and will post updates as soon as the next is ready to have a look at.
But look, we know there are hundreds of mobile device options out there. So whilst we have used a very simple layout to try and cater for as many end user platforms as possible, we have to gear up the sites to the devices we expect to be most commonly used by the prospective visitors. In our neck of the woods the iPhones and Blackberries dominate the market. But if you use another type of phone do let us know how the site works for you.
We are really we excited about the year ahead and we feel that Mobile Ready Websites will be a big part of that. So any feedback would be appreciated.
All the Best
The team at Surrey Internet